Public Relations For Dummies [Paperback] Review - Don't waste your money on this!



Public Relations For Dummies
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Public Relations For Dummies [Paperback]

Personal Review From Customer (Unbiased)





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Personal Review From Customer (Unbiased)



19 of twenty-two individuals found the subsequent review useful.

Don't waste your cash on this

By Vorlich

I was foolish enough to shop for this from Amazon and it convinced me never to shop for once more any title that has the suffix ..for dummies. it's utterly worthless, it's not a the way to and it contains no purposeful concept for any type of PR activity. If this edition has the extra CD... its worthless too, contain a whole crock of useless shareware and thirty day trial software.

The book is one long self-penned hagiography regarding how wonderful the author is and what a genius at PR he's. Well where this book is bothered that is true. It goes on at length discussing a skinny veneer of fabric with very little or no clear set up of attack. The book itself is an exemplary example of all that's wrong with PR. it's some exhausted title in an exceedingly pre-remaindered condition that has been re-furbished within the emperor's new garments that's the signature of the For Dummies title. Splash on somewhat of yellow and black, slap in an exceedingly few moronic cartoons and before you recognize, it a load of recent cobblers is as bright as sixpence.

However it's needed Dummies for a reason- stumping up twenty pounds for this simply types the lads from the Dummies. I, regretfully fall into the latter class during this case. however never once more Wiley and Hungry Minds, never once more.

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Public Relations For Dummies [Paperback]



Product Details Amazon Sales Rank: #371018 in Books Published on: 2006-05-30 Original language: English Number of items: 1 Dimensions: nine.20" h x .80" w x 7.40" l, 1.26 pounds Binding: Paperback 358 pages



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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [Paperback] Review - Practical Guide with Relevant & Compelling Case Studies!



The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [Paperback]

Personal Review From Customer (Unbiased)





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Personal Review From Customer (Unbiased)



25 of twenty five individuals found the subsequent review useful.

Practical Guide with Relevant & Compelling Case Studies

By A. Davis

Watch Video Here: http://www.amazon.com/review/R20OJW1PBVPCXW I've browse the opposite 2 versions of Real Time promoting & PR and it is a book I constantly reference and check with executives wanting to search out a sensible thanks to perceive the advantages of taking part effectively during a new media world. I've additionally found that social media and new media practitioners will notice worth in reading the book as a guide to putting together a radical understanding of effective on-line promoting and PR that goes well beyond Facebook and Twitter.

This Third Edition, that has fully updated case studies and examples additionally includes a far required promoting and PR Strategy arrange template designed to assist individuals start during a step-by-step approach to social media. there is a nice new chapter on measuring your success within the new media house and highlights some sensible ways that to start out measuring your ROI. I notably enjoyed a vicinity entitled "The Power of Free." - browse it, it's well worth the worth of the book.

Finally, David Meerman Scott's restructure includes an entire new section on Mobile promoting that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. you will love his fun new concept of Cyber Graffiti.

In short, a book that is sold over 250,000 copies and set several of the Fortune one thousand company's social methods in motion cannot be ignored. you will very get pleasure from the Third Edition - though you have browse the primary 2.

If you recognize what you are doing within the social house... get a duplicate for your govt team. they will immediately embrace your activities and begin championing your efforts within the new media world.

In short, you cannot publish a book referred to as The New Rules of promoting and PR in a web age unless it's updated to still be 'New.' David's done precisely that and it's well worth the read!

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [Paperback]



Product Details Amazon Sales Rank: #1145 in Books Published on: 2011-08-30 Original language: English Number of items: one Dimensions: 1.10" h x 6.35" w x 8.97" l, 1.04 pounds Binding: Paperback 366 pages



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Cutlip and Center's Effective Public Relations (10th Edition) [Paperback] Review - Great Introductory Book to the field!



Cutlip and Center's Effective Public Relations (10th Edition)
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Cutlip and Center's Effective Public Relations (10th Edition) [Paperback]

Personal Review From Customer (Unbiased)





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Personal Review From Customer (Unbiased)



2 of two individuals found the subsequent review useful.

Great Introductory Book to the field

By J

The book is right for introductory use of public relations. The book starts with what PR is, how PR is applied, structure in organizations, through legal and moral issues into a systems approach and management processes in PR. There are multiple case studies and references that take the book beyond theory. The book additionally incorporates a companion web site with observe tests to help with subject retention. Delivery was fantastic and also the book was in sensible condition as advertised.

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Product Details Amazon Sales Rank: #376457 in Books Published on: 2008-10-18 Original language: English Number of items: 1 Binding: Paperback 504 pages



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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now [Hardcover] Review - Acting When It Matters Most!



Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now [Hardcover]

Personal Review From Customer (Unbiased)





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Personal Review From Customer (Unbiased)



9 of nine individuals found the subsequent review useful.

Acting When It Matters Most

By Mark Levy

Peter Drucker, who Jack Welch known as "the greatest management thinker of the last century," prompt that businesspeople have clear answers to the subsequent 3 questions:

1. what's your business?

2. Who is your customer?

3. What will your client contemplate value?

In "Real-Time selling & PR," bestselling author David Meerman Scott urges businesspeople to think about a fourth question:

"How are you able to deliver price faster?"

With changes brought on by the net and different kinds of technology, the concept of delivering price faster has become, for many, a governing competitive advantage.

In this new effort, Scott (who, in full disclosure, may be a shopper and friend) tells the stories of individuals and organizations that have acted on real-time opportunities, or have designed cultures based mostly on delivering price at breakneck speed.

Scott writes, for example, concerning how TMZ and Politico often scoop larger news sources, as a result of TMZ and Politico operate on a model that focuses virtually completely on "breaking news and instant analysis." He tells us, too, concerning how ClickSquared gets higher open-rates and additional upsells when the emails they send are triggered by what is happening to recipients within the moment. Also, in an exhaustive analysis of the "United Breaks Guitars" story, he discusses how Taylor Guitars and Calton Cases grabbed attention for his or her brands by taking prompt action on a chunk of the full.

If you have browse different books by Scott, you recognize he provides readers with lots of ways. This book isn't any totally different. In it, you will study using social media, crowdsourcing, videos, mobile devices, media alerts, communications pointers, and different tools, which can speed up the method you collect and act upon info.

The book's greatest service, however, is not in its ways. Instead, it's in serving to readers develop a "now" mindset - one which will facilitate them take action in a very scenario as it's happening -- when acting matters most.

Once you browse Scott's sage counsel and entertaining stories, you will probably see your business atmosphere in new ways in which. With speed as a lens, you will spot opportunities and take action with a swiftness which will surprise you.

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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now [Hardcover]



Product Details Amazon Sales Rank: #432147 in Books Published on: 2010-11-02 Original language: English Number of items: 1 Dimensions: .90" h x 6.34" w x 9.08" l, .96 pounds Binding: Hardcover 244 pages



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Managing Public Relations CL [Hardcover] Review - Essential book!



Managing Public Relations CL
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Managing Public Relations CL [Hardcover] Review



5 of five folks found the subsequent review useful.

Essential book

By Claudia

MANAGING PUBLIC RELATIONS by James E. Grunig and Todd T. Hunt may be a must-have for PR students and professionals. the majority PR books use it as a reference and discuss its contents, mainly the four PR-models outlined by Grunig. this can be a book which will never get previous.

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Product Details Amazon Sales Rank: #1083546 in Books Published on: 1984-01-02 Original language: English Number of items: 1 Dimensions: .2 pounds Binding: Hardcover 576 pages



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