Click for larger image and other viewsPublic Relations For Dummies [Paperback]
Personal Review From Customer (Unbiased)
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Personal Review From Customer (Unbiased)
19 of twenty-two individuals found the subsequent review useful.
Don't waste your cash on this
By Vorlich
I was foolish enough to shop for this from Amazon and it convinced me never to shop for once more any title that has the suffix ..for dummies. it's utterly worthless, it's not a the way to and it contains no purposeful concept for any type of PR activity. If this edition has the extra CD... its worthless too, contain a whole crock of useless shareware and thirty day trial software.
The book is one long self-penned hagiography regarding how wonderful the author is and what a genius at PR he's. Well where this book is bothered that is true. It goes on at length discussing a skinny veneer of fabric with very little or no clear set up of attack. The book itself is an exemplary example of all that's wrong with PR. it's some exhausted title in an exceedingly pre-remaindered condition that has been re-furbished within the emperor's new garments that's the signature of the For Dummies title. Splash on somewhat of yellow and black, slap in an exceedingly few moronic cartoons and before you recognize, it a load of recent cobblers is as bright as sixpence.
However it's needed Dummies for a reason- stumping up twenty pounds for this simply types the lads from the Dummies. I, regretfully fall into the latter class during this case. however never once more Wiley and Hungry Minds, never once more.
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Public Relations For Dummies [Paperback]
Product Details Amazon Sales Rank: #371018 in Books Published on: 2006-05-30 Original language: English Number of items: 1 Dimensions: nine.20" h x .80" w x 7.40" l, 1.26 pounds Binding: Paperback 358 pages
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