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Personal Review From Customer (Unbiased)
55 of sixty one individuals found the subsequent review useful.
Yes, But......
By Michael Foudy
The Fall of Advertising and therefore the Rise of PR may be a smart overview of the weaknesses of the advertising sector. The rising prices (far in more than inflation), declining credibility and decreasing media audiences for advertising are all valid points. however as my highschool journalism teacher used to mention, there's "an abundancy of redundancy" during this book. That actually is it's initial major weakness.
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The Fall of Advertising and the Rise of PR [Paperback]
Product Details Amazon Sales Rank: #141090 in Books Published on: 2004-05-11 Released on: 2004-05-11 Original language: English Number of items: 1 Dimensions: .80" h x 5.34" w x 8.00" l, .60 pounds Binding: Paperback 320 pages
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