The Fall of Advertising and the Rise of PR [Paperback]
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Personal Review From Customer (Unbiased)
55 of sixty one individuals found the subsequent review useful.
Yes, But......
By Michael Foudy
The Fall of Advertising and therefore the Rise of PR could be a smart overview of the weaknesses of the advertising sector. The rising prices (far in far more than inflation), declining credibility and decreasing media audiences for advertising are all valid points. however as my highschool journalism teacher used to mention, there's "an abundancy of redundancy" during this book. That actually is it's 1st major weakness.
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The Fall of Advertising and the Rise of PR [Paperback]
Product Details Amazon Sales Rank: #269994 in Books Published on: 2004-05-11 Released on: 2004-05-11 Original language: English Number of items: 1 Dimensions: .80" h x 5.34" w x 8.00" l, .60 pounds Binding: Paperback 320 pages
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